Effective Date: January 1, 2025
Introduction
PE Deal Brief ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy applies to PE Deal Brief, GPU Brief, and Palm Beach Brief newsletters and explains how we collect, use, and safeguard your information when you subscribe.
Information We Collect
When you subscribe to our newsletters, we collect:
- Email address (required) - to send you newsletters
- Name (optional) - to personalize communications
- Company and job title (optional) - to understand our audience
- IP address - for security and fraud prevention
- Browser information - for technical troubleshooting
How We Use Your Information
We use your information to:
- Send you the newsletters you subscribed to
- Respond to your inquiries and requests
- Improve our content and services
- Comply with legal obligations
We do not sell, rent, or share your personal information with third parties for marketing purposes.
Email Communications
We use a double opt-in process: after you subscribe, we send a confirmation email. Your subscription is only activated after you click the confirmation link. You can unsubscribe at any time using the link at the bottom of every email.
Data Retention
We retain your data while your subscription is active and for a reasonable period thereafter for analytical purposes. You can request deletion of your data at any time by contacting us.
Your Rights (GDPR)
If you are in the European Economic Area, you have the right to:
- Access - Request a copy of your personal data
- Rectification - Request correction of inaccurate data
- Erasure - Request deletion of your data
- Restriction - Request limitation of processing
- Portability - Receive your data in a portable format
- Object - Object to processing of your data
To exercise these rights, contact us at privacy@pedealbrief.com.
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
Third-Party Services
We use the following third-party services:
- Amazon Web Services - Email delivery (Amazon SES)
- Google Cloud Platform - Application hosting
- Cloudflare - Website hosting and security
- Google Analytics 4 - Website analytics to understand how visitors use our site (see Analytics section below)
- Microsoft Clarity - Session recordings and heat maps to improve user experience (see Analytics section below)
Analytics and Tracking
We use analytics tools to understand how visitors interact with our website and to improve our services:
- Google Analytics 4 (GA4) - We use Google Analytics to collect anonymized data about page views, traffic sources, and user behavior. Google Analytics uses cookies to track visitor interactions. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For more information, see Google's Privacy Policy.
- Microsoft Clarity - We use Microsoft Clarity to capture session recordings and heat maps that show how users interact with our pages (clicks, scrolls, mouse movements). This helps us identify usability issues and improve the user experience. Clarity masks sensitive information automatically. For more information, see Microsoft's Privacy Statement.
Both tools collect anonymized, aggregated data and do not personally identify you. The data collected includes:
- Pages visited and time spent on each page
- Traffic source (how you found us)
- Device type, browser, and operating system
- General geographic location (country/region)
- Click and scroll patterns (Clarity)
- Session recordings showing page interactions (Clarity, with sensitive data masked)
Cookies
Our website uses cookies for analytics purposes. The cookies we use include:
- _ga, _ga_* - Google Analytics cookies used to distinguish users and sessions
- _clck, _clsk - Microsoft Clarity cookies used for session tracking
You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of some features.
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Effective Date."
Contact Us
If you have questions about this privacy policy or our data practices, please contact us at:
Email: privacy@pedealbrief.com